Beyond the MLS
Putting your home on the MLS and waiting for offers isn't a marketing strategy — it's a prayer. In today's market, selling a home for top dollar requires the same level of intentional, professional marketing that any serious business would demand.
That's what I deliver: a comprehensive marketing plan tailored to your specific property and target buyer. Every home is different, every buyer pool is different, and the strategy should reflect that.
Professional Photography & Video
First impressions happen online. Over 95% of buyers start their search on the internet, and they decide whether to visit your home in seconds based on the listing photos. That's why every one of my listings gets:
- Professional HDR photography — bright, crisp images that showcase your home at its best
- Drone aerial photography — especially critical for waterfront properties, view homes, and larger lots
- Video walkthroughs — immersive tours that let out-of-area buyers experience the home before visiting
- Twilight photography — for homes with exceptional exterior lighting or dramatic views (when appropriate)
This isn't optional. It's standard. Because the difference between a phone photo and professional photography is often the difference between a low offer and a bidding war.
Digital Marketing Strategy
Your buyer might be in Silverdale — or they might be in Seattle, Tacoma, Portland, or San Francisco. Digital marketing ensures your home reaches qualified buyers wherever they are:
- Targeted social media advertising — Facebook and Instagram ads targeted to likely buyer demographics in your home's price range and location
- Search engine visibility — your listing appears where buyers are searching, with compelling copy and professional imagery
- Email marketing — distribution to my network of buyers, agents, and relocation specialists
- Syndication — your listing pushed to Zillow, Realtor.com, Redfin, and dozens of additional platforms
Open Houses That Work
An open house isn't just opening the door on a Saturday. It's a strategic event designed to create urgency and competition:
- Pre-marketing — promoted through social media, neighborhood outreach, and agent networks before the date
- Professional staging — the home looks its best with intentional furniture placement, lighting, and atmosphere
- Feedback capture — every visitor provides data that informs our pricing and marketing adjustments
- Follow-up — interested parties hear from me within 24 hours with next steps
The Full Marketing Timeline
- Week 0: Pre-launch — photography, staging consultation, "coming soon" exposure to build anticipation
- Week 1: Launch — MLS activation, digital ads go live, social media campaign begins, broker open house
- Week 2: Public open house — maximum foot traffic, continued digital promotion
- Weeks 2-4: Active monitoring — showing feedback analysis, ad performance review, strategy adjustments as needed
- Ongoing: Communication — you'll hear from me regularly with updates on showings, feedback, and market positioning
Let's Market Your Home
Great marketing starts with understanding your home and your goals. Whether you're on Bainbridge Island, in Bremerton, or anywhere in Kitsap County — let's build a marketing plan that gets results.